Brand of the Week. Starbucks
Great brands polarise opinion and this is certainly the case with Starbucks. Do you think they've been the saviour of the High Street or are you sick of the sight of them?
Great brands polarise opinion and this is certainly the case with Starbucks. Do you think they've been the saviour of the High Street or are you sick of the sight of them?
I have to admit that I love coffee and I do like Starbucks. Before they came along, we used to think that great coffee was Nescafe Gold Blend. Also remember how difficult it used to be to find a decent cafe in London?
Starbucks is a great place to meet up, do some work or simply relax. They're very democratic. All kinds of people go there and everyone feels at ease. Being self employed I treat them as my mobile office.
Are they the very best at what they do? Probably not. The coffee is better at Caffe Nero, the food is better at Eat or Pret and of course there are much cooler cafes to hang out in such as Bar Italia. Of course, with familarity they are a bit samey and they've lost a bit of their charm.Having said all that, they are consistently good and deliver what they promise. if you're not happy what they serve, you can customise the coffee to suit your taste. Whenever I'm in a place I don't know or arrive at an airport and I'm desperate for a coffee, they're always a reassuring sight. They're much better than the dreadful cafes and the fast food restaurants they've replaced.






















