Pimm's Winter CupI used to run a marketing training course a few years ago, where we used Pimm's as the case study. An issue that always emerged was whether the brand should launch a Winter version.
Well, judging by the posters around London it has! Pimm's No 3 is brandy based. It's designed to be drunk warm when mixed with apple juice and served with slices of orange and apple. Is it a good idea? Will it take off? Or will it simply dilute / damage it's image as the perfect Summer drink?
2 comments:
I am sure I bought a bottle of that last winter. I remember it went down well with the in-laws.
I think it has been around for some time, but this year they're really getting behind it. I quite fancy giving it a go.
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