Gordon Ramsey Advertising Gordon's Gin

Whilst driving home last night I kept seeing lots of Gordon's Gin posters with huge images of Gordon Ramsey.

This is such a literal example of celebrity endorsement. Gordon's featuring Gordon. It would have been one of the first ideas that someone came up with in a brainstorming session. Really poor. Still at least they didn't choose Carol Vorderman.

Watch out for a forthcoming Cadbury's Dairy Milk ad which features a man in a gorilla suit drumming along to a Phil Collin's track. Will cause quite a stir.