Wednesday, December 20, 2006




Did You Know?

Our perception of what Santa Claus looks like can be traced to the Coca Cola adverts in 1930s America when he first appeared as a jolly old man with a white beard and a red coat.

Its a common misperception that Coke 'invented' Santa's red colour. This isn't true as he appeared in red before the Coke ads. However Coca Cola did ensure he became most strongly associated with the company's corporate colours.

Who says advertising doesn't work.

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