Dove Advertising

Whenever I show Dove advertising in classes there's always lively discussion. A year or so ago most peple loved this viral ad called evolution which became an award winning Youtube sensation.

In more recent times Dove has produced this follow up called Onslaught. Opinion on this is much more divided. Is the brand becoming too strident? As a key player in the beauty industry Is it able to take such a stance?

Dove also sells skin tanning products. Is this really about honest, natural beauty? Dove is in a difficult position. It's gained huge admiration for its Campaign For Real Beauty. However it is still in the business of selling beauty products. A fine line to tread.