Oh No, The Gorilla Ad Won!
At the Cannes International Advertising Film festival, the Infamous Cadbury Gorilla ad won the top award. In Adland, this is like winning the Oscars. Still don't like it, still don't think it will have a long term impact on sales...but what do I know. The industry loves it and everyone talks about it so it must be doing something right.
My mate Michael Sheehan is a huge fan. We argue about it all the time. He'll be delighted.
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2 comments:
I am so pleased!! I had meant to email you about it but I did not want to rub salt in it.
Hope all is well.
Yes am fine. I've got a 3 day training session with the Cadbury marketing team at the end of July. There will no doubt be lots of Gorilla stories and discussions!
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