Abercrombie and Fitch

A friend of mine last night was telling me about her visit to the new Abercrombie and Fitch flagship store near Savile Row.

All the male assistants were topless with amazing phsyiques. The female assistants had more clothes on but were equally gorgeous. Inside it was dark with pumping music - more like a club than a shop. All rather overwhelming and slightly embarassing. She enjoyed the novelty of the experience but didn't actually buy anything.

Will be fascinating to see how well it does in the UK. Apparently the clothes are quite sporty, preppy and well made. However as with most clothes in the UK, they're twice as expensive as they are in the States where the brand is hugely successful. Will the British male be comfortable discussing sizes and fits with semi-nude hunks? Will it be more than a bit of a laugh?

My wife's keen to visit. I wonder why....